Sonder eatery
Branding / Copyrighting / Advertisements / Creative Direction
Sonder Eatery is a culinary playground built on the foundation of Midwestern culture and our local West Michigan Community. Their mantra is “Fresh foods shouldn’t frighten you, and eating quality doesn’t have to require a dress code.” This brand needed to be friendly and modern, but with a rural, farm to table, feeling.
When creating this brand, we focused on natural colors, organic imagery, and strong photography-based ads that show off the quality of the restaurant. We also helped develop their catering menu, and all menu redesigns, essentially acting as their in-house design team.
