Mobile Defenders

Branding / Copyrighting / Advertisements / Creative Direction

Mobile Defenders is a wholesale phone parts provider with headquarters in Grand Rapids, MI and Shenzhen, China.
We have worked with them on everything from branding to marketing advice, and have recently assisted them with a re-brand of the company.

From the start

Before MD approached us, they had very loosely defined rules and many things in their marketing materials that needed to be fixed. At first the project required us to define their current style so they could continue to publish content as the rebrand was in the works, and we built very minimal branding to accompany the previous style, however it wouldn’t last long.

Before

This logo was their main logotype for several years. It was decided by holding a logo contest, and as a budding company, it served them well. With a focus on logistics and helping small businesses, this logo gave MD the friendly approach, however, MD grew into much more than a small logistics company, and wanted to approach their logo with the mindset of a more matured look and feel.

After

Mobile Defenders’ logo shows a strong mature brand. This bold evolution indicates their multi-faceted approach to business. The company is still predominantly based in providing high-quality products, however, they are also dedicated to helping businesses thrive. Not only is Mobile Defenders focused on constantly evolving their products and services to fit the needs of the industry, but they also feel that their brand should do the same.

Campaigns

Packaging

INTERNAL